Adweek Together: Marketing Insights Into Gen Z in the Time of COVID-19

Amplify Solutions surveyed hundreds of Gen Zers for their take

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What is Gen Z searching for these days? What are they buying? What do they think about being advertised to during a global pandemic?

On today’s episode of Adweek Together, Kieran Mathew, founder and CEO of youth marketing agency Amplify Solutions, brings us a first look at the results of a soon-to-be-published research report. Mathew will be in conversation with Adweek video producer Nick Gardner, who also hosts the Gen ZEOs Podcast for a look inside the newest generation of consumers in the time of coronavirus.

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