Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
There’s really been only one way to stay engaged with customers during the Covid-19 pandemic, and that’s by building digital brands and communities. But that’s not just a crisis tactic, and with the coronavirus accelerating the trend of online shopping, social media is no longer a game businesses can afford not to play.