Adweek Together: The Future of Cannabis

Curaleaf's CMO on addressing stigma and taking a stand on social justice issues

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Jason White is a man on a mission. The CMO of Curaleaf, a decade-old cannabis brand that operates its own dispensaries and grow operation, is leveraging its power for social justice while dealing with constantly shifting regulations.

Curaleaf recently acquired Grassroots, making it the largest cannabis company in the world by revenue, with operations in 23 states. Its oil brand, Select, has also expanded to 950 independent dispensaries.

The future looks bright for the cannabis industry.

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