Adweek Partners With Sustainable Brands and ANA to Create Sustainability Tools for Marketers

The coalition will bring CMOs together to share best practices and accelerate innovation

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Sustainability has become a buzzword in 2021—and for good reason.

But as with any buzzword, the meaning of the term has begun to get fuzzier as its popularity grows. While it conjures a green-hued respect for the environment for some, for others it expands to include things that ensure the long-term viability of a business through increased diversity and representation. For still others, it means building a workplace that fairly compensates each employee, regardless of where they fall in the chain of command.

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