Adweek to Relaunch in Early ’03

In early 2003, Adweek will introduce an expanded Web site that will offer more regional and national industry news than ever before in its 25-year history. In addition, Adweek will launch a redesigned print edition that will provide in-depth analysis of national and international news as well as regional agency coverage. Coverage of media and marketing communications agencies will also be expanded.

Interactive shop Digitas, New York, was engaged by VNU Business Media, the parent company of Adweek, to redesign the Web site. Roger Black, chairman of Danilo Black, New York, supervised the redesign of the print publication.

“We’re increasing our commitment to regional coverage. At the same time, we’re refocusing the print product to reflect the rise of marketing communications and globalization,” said Adweek editor Alison Fahey. “We’re going where the business is going, and we’re making a significant investment in talent and resources.”

She said Adweek will be hiring in the U.S. and abroad to help expand coverage both online and in print.

Beginning Feb. 3, 2003, subscribers to Adweek will receive a national print edition and access to six dedicated Web sites: Eastern, Midwest, New England, Southeast, South west and Western. The sites, updated continuously, will feature expanded departments such as Accounts in Review, On the Move and People.

“This shift in the content and distribution of Adweek offers unequalled benefits to readers and advertisers alike,” said Adweek president Michael E. Parker. “The secret is more news, better coverage, faster delivery.”