Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Welcome to the new Adweek—not your father’s trade magazine.
In fact, my dad was in the advertising business and pored over the ad trades. He owned his own agency which he started with a buddy after the second world war. It was a creative boutique (although that notion didn’t yet exist) that he called Force, Inc., which, he explained to the trade press, was about the force of ideas over the force of arms—certainly an adman thing to say.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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