Adweek Promotes Chief Operating Officer Jeffrey Litvack to CEO

3 newsroom promotions also announced

Jeffrey Litvack, who joined Adweek in January as chief operating officer, has been promoted to CEO.

Litvack’s extensive media leadership experience includes having served as interim COO of Robb Report and group president of ALM, publisher of The American Lawyer. Earlier, Litvack spent more than five years at the Associated Press in various senior executive roles, including general manager of global products.

“As the brand marketing ecosystem that Adweek covers continues to rapidly transform, we must keep pace and change along with it, and I can’t think of anyone better suited to be at our helm as CEO during these challenging and exciting times than Jeff,” said Brian F. Martin, Adweek co-owner and chairman. “His decades-long career in publishing and digital-first orientation make him eminently qualified to chart our course forward, and his drive and passion for the Adweek brand is an inspiration to the entire organization.”

“The legacy and strength of the Adweek brand, as well as the talent and energy of the team that drives it forward every day, was a key determinant in my decision to join the company,” said Litvack. “Since joining Adweek, I’ve become even more convinced that Adweek has a very bright future in which we’ll help make sense of the digital challenges that CMOs are facing. And we’ll be a guiding force in educating and connecting the market on digital transformation. I couldn’t be more thrilled to continue this journey as CEO.”

The announcement comes as Adweek’s editorial director James Cooper promotes Lisa Granatstein, who has been named editor, vp, content and events; David Griner, director of digital initiatives and innovation; and Stephanie Paterik, who takes on the role of managing editor.

This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.

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