Adweek Project Isaac Launches to Celebrate Invention

New awards program calls for entries from media, marketing, advertising and tech

As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia of traditional models and modes.

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage.
For a per-entry fee of $300, nominations will be accepted across 35 categories, divided into four brackets: Advertising & Marketing, Media, Digital and Best Practices.

An independent panel of five jurors will judge the submissions in two rounds. Winners—which may be an individual, team or department—in each category will receive a custom Adweek Project Isaac seal to use on email signatures and press materials and will be profiled briefly in an invention-themed issue of Adweek to be published the Monday (May 13) before the CLIO Awards, which will be held on Wednesday, May 15 in New York.

Additionally, the judges will select an overall “Gravity” award winner, who will be revealed during an Adweek Project Isaac presentation during the CLIO ceremony. The Gravity prize winner will receive a physical award, have the opportunity to give an acceptance speech and receive additional coverage in Adweek magazine.   

The judges are: panel chair Lori Senecal, chairman, CEO, Kirschenbaum Bond Senecal + Partners (kbs+); Beth Comstock, svp, chief marketing officer, GE; Joanne Wilson, angel investor and advisor; Joe Rospars, founding partner, creative director, Blue State Digital; and Michael Caruso, editor in chief, Smithsonian magazine.

Click here to submit your inventions to Adweek Project Isaac!