In the next installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how, during this health crisis, travel and transportation marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers. Adweek’s editor and svp, programming, Lisa Granatstein, welcomes JetBlue Airway’s Joel Peterson and Hyundai Motor America’s Angela Zepeda to share how their organizations are forging the way forward. Adweek Pro members, register below to attend the livestream.
Transportation with Hyundai Motor America
Less than a year in her role as Chief Marketing Officer of Hyundai Motor America, it’s been a trial by fire for Angela Zepeda. Hear from Zepeda on what’s enticing consumers to purchase cars, the impact of car rental challenges on consumers buying cars, Hyundai’s second-half outlook and the road back to humor.
Travel with JetBlue Airways
Joel Peterson joined JetBlue in 1999, then became chairman in 2008 and retired in May, bookended by the Great Recession and the global pandemic. Hear from Peterson, who recently authored Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff, on critical insights and skill sets for leading, navigating and surviving the current crisis.