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On Adweek Presents: The Way Forward this week, Adweek’s Lisa Granatstein, editor and svp of programming, spoke with Hyundai chief marketing officer Angela Zepeda and longtime JetBlue chairman Joel Peterson to get an inside look at the state of the travel and transportation industry.
Airlines have been hit particularly hard as a result of Covid-19, requiring leaders to make difficult decisions to keep their businesses afloat. Peterson, who recently authored the book Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff, stressed the importance of decisive action and optimism.
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