Adweek Presents: Jennifer Lopez

The actress, singer and entrepreneur on why creatives are 'scarce assets'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here at Adweek, we produce some of the top marketing events of the year including Brandweek, Mediaweek and Social Media Week. In fact, we’ve pretty much cornered the market on most of the events with the word “week” in the title—plus gems such as Challenger Brands, our Convergent TV Summit and more.

During these events, we have the honor of bringing icons from the worlds of music, television, sports and film to the stage to discuss their careers, and more importantly, the marketing tactics that have made them icons in the field.

Introducing Adweek Presents…, a new series hosted by Adweek Podcast Network senior producer, Al Mannarino. Tune in each week as Al dives into the event archives and presents the best of the best from among Adweek’s exclusive talks with showrunners, athletes, hosts, actors, marketing executives—and even a global music star.

On Episode 1, we are taking you back to Brandweek 2021, where we were honored to have this fashion, film and music icon grace our virtual stage for an intimate conversation with Adweek’s Chief Content Officer Lisa Granatstein and where she accepted the award of Adweek’s Brand Visionary for 2021. Hear how her limitless talents transformed the entertainer into an entrepreneur with a billion-dollar empire that includes collaborations with Coach, DSW and Dolce & Gabbana, as well as launching her own beauty line, blazing trails and partnering with Goldman Sachs’ 10,000 Small Businesses program in support of Latina entrepreneurs. 

So, let’s get loud and enjoy this conversation when Adweek Presents…Jennifer Lopez.

Subscribe to Adweek Presents… on Apple PodcastsSpotifyStitcher, or iHeartRadio.