Adweek Podcast: Why Facebook Is Going Meta

Plus, what is the role of marketing in the metaverse?

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Well, it’s official: Facebook has officially changed its corporate name to Meta to reflect its growing focus on the metaverse. On this episode of Yeah, That’s Probably an Ad, we discuss the name change, our thoughts on Meta’s mission, and the future of virtual communities. 

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.

Immediately following the conversation is the first episode of Adweek’s Metaverse Marketing podcast hosted by Cathy Hackl, chief metaverse officer at consulting firm Futures Intelligence Group, which takes listeners on a journey into the future and prepares marketers to master the metaverse.

Subscribe to the Metaverse Marketing podcast on Apple Podcasts, Spotify, or wherever you get your podcasts.