Adweek Podcast: Unpacking the Consumer Journey

The consumer Is going places and so is Béis

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand BÉIS and Debra Chen, industry expert and host of the award-winning podcast The Great Fail.

They discuss the key role the consumer plays in a brand’s product innovation and design, lessons learned for operating in an economic downturn and why founder Shay Mitchell’s luggage tutorial videos are so captivating.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify. Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify.