On the Adweek Podcast: What's Up With Sexy Colonel Sanders?

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Marketing chicken has taken an interesting turn. KFC is launching a dating game where contestants can date a sexy version of Colonel Sanders. It’s not even the first time KFC has tried to make its founder as hot as fried chicken straight from the fryer. On this week’s episode of Yeah, That’s Probably an Ad, we talk about why the brand has gone there.

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