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In the past two weeks, we’ve seen a handful of brands embracing publicity stunts.
There’s mac-and-cheese ice cream from Kraft and Van Leeuwen, and soup-inspired swimsuits from Panera. On this episode of Yeah, That’s Probably an Ad, we’re joined by Peter Mountstevens, chief creative officer at U.K.-based agency Taylor Herring, to chat about the history of the publicity stunt, the art of getting it right, and some of the recent campaigns making headlines.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
