On the Adweek Podcast: Peloton Peddles Joy, Finds Bewilderment

Plus, celebrating Adweek's 40th anniversary

A woman rides a Peloton bike and records video of herself while looking at the camera
What are the marketing lessons learned from Peloton's holiday spot? Peloton
Headshot of Chris Ariens

You’ve probably seen the much-maligned Peloton ad by now. But what was it about the spot, which has spawned countless Peloton Wife memes, that made it go viral—in all the wrong ways? What might it mean for the brand, and what are the lessons learned? On this week’s episode of Yeah, That’s Probably an Ad, we talk about the subscription cycling brand’s inglorious moment in the spotlight.

Plus, Adweek’s final issue of 2019 is a celebration of our 40th anniversary, with a look back at the past four decades as well as the one to come.

David Griner and Ko Im co-host, joined by senior brand editor Robert Klara and senior art director Dianna McDougall.

You can stream the new episode below, listen and subscribe on Apple Podcasts and other podcasting platforms, or follow our podcast on Spotify.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.