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Today, Adweek is announcing the release of our newest original podcast series — Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond just the hype. The podcast is hosted by leading metaverse strategist and CEO of Futures Intelligence Group, Cathy Hackl.
On Adweek’s Metaverse Marketing podcast, host Cathy Hackl takes listeners on a journey into the future and prepares marketers to master the metaverse. Listeners can expect to be brought up to speed on the tech that’s shaping the future of the internet; discover new opportunities and overcome the challenges presented by the metaverse; and learn how brands can prepare for tomorrow, today.
Over the course of 8 episodes, the first season of the podcast will explore how the metaverse will impact fashion, sports, entertainment, gaming, culture and even identity. Listeners will hear from the minds that are shaping the metaverse, the brands that are already entering it and will find out how digital culture is shaping our reality.
You can listen to the trailer below and subscribe to the show on Apple Podcasts, Spotify or wherever you get your podcasts. The first episode, which explores the ways that many are defining the metaverse will be available on Wednesday, September 29 at 7 a.m. ET. Future episodes will be released every Wednesday at 7 a.m. ET.
