Adweek Media Survey

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Who is your primary source of strategic counsel?

Creative/Brand Agency: 91%
No Answer: 6%
Management Consultants: 2%
Media Agency: 1%

CREATIVE/BRAND
Consumer Durables: 100%
Telecom: 100%
Financial Services: 100%
Pharmaceutical: 100%
Food & Beverage: 94%
Computers: 92%
Automotive: 91%
Entertainment: 50%

The creation of what amounts to an entirely new media specialist industry has not come without conflict. Creative and media agencies continue to fight over who has responsibility for strategic media planning.

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