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Nike: Best Campaign 2001
Adweek salutes Wieden + Kennedy’s “Play,” along with our 50 favorite commercials of the year.

Assembly Line
Hyundai Contacts Contenders
To kick off its review, the Korean car maker reached out to more than a dozen shops last week. In an RFP, Hyundai states its desire to be a “real Toyota/Honda-level brand,” and indicates that its dealer business could be involved, which would raise the stakes to $200 million.

Goodby’s Good News
You’ve just won a $300 million ad account-what are you going to do? For Goodby, Silverstein
& Partners, the first move after taking over Saturn’s business will be hiring several dozen staff members. At incumbent Publicis & Hal Riney, more than 100 people will be cut.

Temerlin’s Choice
Eric McClellan was the top creative at TBWA\Chiat\Day in New York in the
mid-’90s and then a San Francisco-based freelancer. Now he moves to Irving, Texas, to take the senior creative spot at Temerlin McClain. His resume includes Gold Lion-winning work for Ikea.

French Cut
Paris-based Publicis Groupe needs to pay down debt incurred from acquisitions. To cut costs, one of its networks eliminated two senior posts, while another endured its third round of layoffs. Still, Publicis chief Maurice L?vy says Fallon’s expansion plans are on track.

Bowl’s over
While some Super Bowl spots went for bargain prices this year, creative work was generally as big and boisterous as ever-along with a few somber references to Sept. 11.

Agency of the year In a period of interactive agency busts, R/GA landed 12 new accounts while maintaining its crystal-clear creative vision. Kipp Cheng visits the innovative i-shop.
Plus, a look at four agencies’ formulas for success in the interactive world. The myths vs. the realities of online advertising. And a rundown of the 50 biggest i-shops.