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Nike: Best Campaign 2001
Adweek salutes Wieden + Kennedy’s “Play,” along with our 50 favorite commercials of the year.

Assembly Line
Hyundai Contacts Contenders
To kick off its review, the Korean car maker reached out to more than a dozen shops last week. In an RFP, Hyundai states its desire to be a “real Toyota/Honda-level brand,” and indicates that its dealer business could be involved, which would raise the stakes to $200 million.

Goodby’s Good News
You’ve just won a $300 million ad account-what are you going to do? For Goodby, Silverstein
& Partners, the first move after taking over Saturn’s business will be hiring several dozen staff members.