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NEW ENGLAND EDITION High Spirits
Drawing on its extensive beverage-marketing experience, Gearon has picked up more work for Seagram. The Boston shop has worked with Seagram’s Grolsch beer brand for five years, and will now create ads for its coolers and ginger ale/mixers divisions.

EAST EDITION Global Agency of the Year
BBDO Worldwide. ‘You need to be multinational in a global world, but you also need to be strong locally.’ It’s Allen Rosenshine’s strategy, and last year it worked for creative star BBDO, earning the network Adweek’s top honor.
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