Adweek to Launch Hispanic Marketing Magazine

NEW YORK Adweek Magazines said today it will launch Adweek‘s Marketing y Medios, a monthly trade magazine covering marketing, media and advertising news for businesses targeting the U.S. Hispanic population. The English-language print publication and companion Web site will launch this September. The print edition of Adweek‘s Marketing y Medios will provide analysis and insight supported by news and data on the Web site.

“The magazine will draw on the unparalleled resources of Nielsen Media Research, ACNielsen and other VNU Marketing Information and Media Measurement & Information companies to give advertisers the clearest picture yet of this exploding marketplace, which accounts for 13 percent of the U.S. population but is the target of 3 percent of all marketing dollars,” said Michael Parker, president of VNU’s Marketing, Media and Visual Arts Group during a luncheon speech to the Association of Hispanic Advertising Agencies. “We will make sense of this rich and varied ethnic group so that marketers know who they are and how to reach to them.”

Both the online and print editions of the new publication will explore the challenges encountered by marketers and media serving the Hispanic population.

“Hispanic Americans are such a unique, vast and incredibly complex market, and the time is right to dedicate a publication entirely to them,” said Sid Holt, editor-in-chief of Adweek Magazines. “We will cover all angles of the Latino population – from demographic and psychographic analysis, to critiques of current advertising/marketing campaigns, to issues of importance to Hispanics and the marketers who serve them.”

Adweek Magazines will devote 12 full-time staff members to the launch of Adweek‘s Marketing y Medios. The publication will launch with an initial circulation of 18,000 readers that will include marketers in major product categories, advertising executives, along with print and broadcast media planners and buyers.

– Adweek staff report