Adweek Hot List: Top 10 Magazines 2001

1. Fortune
Revenue Up: $151.5 million
Ad Pages Up: 1,707.7
Circulation: 853,267

2. InStyle
Revenue Up: $80.0 million
Ad Pages Up: 692.9
Circulation: 1,584,691

3.Vanity Fair
Revenue Up: $18.8 million
Ad Pages Up: 205.8
Circulation: 1,050,684

Revenue Up: $69.5 million
Ad Pages Up: 258
Circulation: 2,458,150

5. Fast Company
Revenue Up: $39.7 million
Ad Pages Up: 440.8
Circulation: 586,791

Reven ue Up: $34.9 million
Ad Pages: -48.4

7. Martha Stewart Living
Revenue Up: $36.3 million
Ad Pages Up: 263.7
Circulation: 2,436,422

8. Marie Claire
Revenue Up: $24.7 million
Ad Pages Up: 262.7
Circulation: 948,321

9. Yahoo Internet Life
Revenue Up: $26.3 million
Ad Pages Up: 121.4

10. Teen People
Circulation: 1,003,771
Revenue Up: $19.6 million
Ad Pages Up:111.9

After years of toiling and retooling, John Huey, Jack Haire & Co. have created the hottest commodity in a feverishly hot category; Fortune’s personality-driven journalism captured the essence of the boom without getting blindsided by it.

“A runaway train,” says one buyer. This all-access pass to celebrities’ closets and cabinets has been a top circ performer three years in a row. And well-received single-topic issues bode well for future growth.

More than 2,000 ad pages is a rare feat for a general-interest book — kudos to Pete Hunsinger. And two NMA wins in 2000 were testament to the fact that VF is a consistent must-read — bravo, Graydon Carter.

“There was a gap between Playboy and GQ that you could have driven a semi through,” notes one buyer. Not anymore: Maxim hurtles onto the Hot List with gargantuan numbers and unprecedented newsstand muscle.

Zooming up from No. 1 on last year’s Under-40 list, Fast Company boasts a unique take on business management, National Magazine Award-winning design and now the solid backing of G+J USA.

Our 1998 Startup of the Year is steadily converting the young-male demo with its wide-screen-TV, pop-culture spin on sports. While ad pages dipped slightly, heavy circ gains position ESPN as a player for the long run.

A model o f the modern marketing phenomenon, Martha has mastered synergy with her TV, Web and print products. And if imitation is the sincerest form of flattery, look no further than Real Simple, O and Rosie.
Glenda Bailey, our Editor of the Year, keeps the buzz al ive with a street-smart approach to fashion and ambitious, issue-oriented pieces. Buyers — of both the consumer and the advertiser variety — love to shop here.

Its appealing Web/lifestyle brew has broadened the Ziff-Davis title’s base beyond tech advertisers to brands as diverse as Clinique and Nestle.

Phenomenal Web-subscription numbers have grown circ at minimal cost.
This new kid on the block has re-energized the teen category. It’s wobbling a bit at the newsstand, but a uniquely dual audience of girls and boys is keeping advertisers hooked. With Barbara O’Dair now at the helm, it’s in new but savvy hands.