Log in to Elevate: Mobile Gaming

The future of mobile gaming was the topic of the day

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Let’s face it, you use your mobile device for everything today. Banking, shopping, texting and yes, even calling, can be done on your mobile device. Add to that list gaming, which the 2021 Global Games Market Report from Newzoo estimates is now worth over $91 billion globally. On Feb. 2, marketers, gaming experts and brand leaders discussed the relationship between consumers and experiences, the evolving role of the metaverse, and more.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in