Adweek Diary: New England

Ready or Not





The creative team at Arnold Communications that worked up to the last minute on new broadcast commercials for Fleet Financial Group suddenly found itself with one less player; Todd Riddle disappeared to join his wife at the hospital, where she was giving birth. Instead the team headed up by Arnold creative director Jay Williams toiled through the night to finish up the spot in the ‘Ready When You Are’ campaign. Because Williams had to wrap up the editing at Pisces Productions, the task of presenting some of the finished work to Fleet marketing executives fell to Arnold management supervisor Denise Thorne Johnson, who joined the agency from BankBoston’s The Private Bank about six months ago when the campaign was in development.