ADWEEK DIARY – New England

Stand-Out Efforts

The Advertising Club of Greater Boston has again been cited by the American Advertising Federation. The club received a first place diversity award in the National Club Achievement Competition for the fourth consecutive year. In addition, Juliette Mayers, who just eight months ago was named executive director of the AdClub Foundation, was cited by the Boston Junior Chamber of Commerce as one of its 10 outstanding leaders for 1997. Prior to joining the club, Mayers was a senior marketing manager at Bank of Boston. The chamber award, first given in 1952, recognizes individuals ages 21 to 40. Past recipients include John F. Kennedy, Leonard Bernstein, Curt Gowdy and Sumner Redstone.


Anne Finucane, Irma Mann and Amalia Barreda will be lauded next week by the Boston YWCA at its third annual Academy of Women Achievers awards. The three women will be inducted into the academy during a luncheon at the Sheraton Boston Hotel & Towers. They are being recognized for their professional accomplishments, role in empowering women, efforts to eliminate racism and overall community involvement. Finucane heads up marketing and advertising at Fleet Financial Group. Mann runs an eponymous marketing communications agency in Boston that caters to the travel and hospitality industries. Barreda is an Emmy award-winning news reporter for WCVB-TV.

New Post for EvansW

A past president of Ingalls Advertising and former chief financial officer at HBM/Creamer is at the helm of the Massachusetts Easter Seal Society. Peter Evans, currently chief operating officer of Directech in Lexington, Mass., was elected chairman of the 53-year-old organization. Evans has been involved with the nonprofit organization for five years and hopes to parlay his skills into increasing awareness of the society. ‘The diversity I’ve experienced with different clients and the business they’ve been in has prepared me to deal with this rather unique organization,’ Evans said. ‘One of the weakest things about (the Easter Seal Society) is that everyone knows it’s something good, but they don’t know what it does.’

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New England