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As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end run around you or simply tear your head off at the line of scrimmage.
So with this, our Super Bowl Issue, Adweek introduces a cover-to-cover revamp. (Might as well launch a redesign during advertising's biggest week of the year, right?) A staff-wide effort led by the enterprise and energy of editor Lisa Granatstein and executive creative director Nick Mrozowski, what you see here is a culmination of a makeover that actually began in bits and pieces some six months ago.
Here, you will find that the department formerly known as Front is, in a nod to our buying and selling friends in the video space, restyled as Upfront.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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