Adweek Daily Brief: Lester Holt Talks New Gig, Brian Williams

While Lester Holt shared some inside scoop about his new official role as anchor of NBC Nightly News (and his relationship with former anchor Brian Williams), things continue to heat up in Cannes with a virtual reality series from CBS Interactive and a conversation with Marilyn Manson. New on Adweek: Lester Holt on his new gig After scoring an official evening-news anchor position at NBC, Lester Holt spoke with Adweek about his new role and his relationship with Brian Williams. What Taylor Swift's win against Apple means for her brand After convincing Apple to pay musicians royalties through Apple Music free trials, Taylor Swift added a bit of professional clout to her brand. Marilyn Manson on building your own persona Speaking at Cannes Lions with Grey chief creative Tor Myhren, Marilyn Manson spoke about the creative process and his past struggles with the media. CBS Interactive debuts a virtual reality TV series CBS Interactive will unveil a virtual reality comedy series starring Saturday Night Live star Kenan Thompson at Cannes Lions today. Jamie Oliver's advice for brands Speaking on a panel at the Cannes Lions festival, Jamie Oliver said brands need to be clear and honest, especially when marketing to children. Around the Web: Twitter wants only serious candidates As Twitter continues its search for its next CEO, the company stated it will only consider a candidate that is willing to give a full-time commitment to the company. (CNET) Facebook closes in on YouTube Market research from Ampere Analysis shows Facebook is set to tally two trillion video views compared to YouTube's three trillion views in 2015. (Marketing Land) Snapchat, WPP and The Daily Mail launch an agency Snapchat joined forces with WPP and The Daily Mail to create an agency, called Truffle Pig, which will focus on content marketing. (Business Insider) More men buying razors online With the rise of companies such as Dollar Shave Club, online sales for men's razors have almost doubled in the last year. P&G controls just one fifth of that online market. (The Wall Street Journal) Martha Stewart's business sells short At one point, Martha Stewart Living Omnimedia was said to be worth over $1 billion. However, the company ended up selling for less than $200 million on Monday. (The New York Times) Industry Shake-Ups: The seven agencies Priceline is considering Incumbent Butler, Shine, Stern & Partners backed out of the Priceline.com creative review, but here are the seven agencies that still remain in the running. (Adweek)

Brand Marketing

Adweek Daily Brief: Lester Holt Talks New Gig, Brian Williams

Plus Marilyn Manson discusses the creative process

Katie Richards

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Katie Richards