ADWEEK CREATIVE 22000Creative


The second of a three-part series begins on page 25.

Getting Oriented
Grey Beats 2 for Net Business
Grey Advertising has added its eighth major dot.com win since June with the estimated $50-70 million Orientation.com account. The client, which offers a multilingual network of Web portals to developing nations, recently formed a partnership with the United Nations. See page 5.

CAN YOU
FILA?
The battle over
Fila Holding S.p.A.’s
$60-70 million ad account has ended, with the team of Merkley Newman Harty and Paris
shop BDDP@TBWA emerging as the
victors. BBDO was
the other finalist in the global review.
See page 5.
connecting
the dot.coms
The Net was the
life of the party
at last week’s PaineWebber media conference. From IPG’s Zentropy Partners announcement to the buzz
surrounding the
IPO of Agency.com, holding-company chiefs showed their stakes in the Web.
See page 6.
media
hopping
TN Media chairman Mike Drexler has been named media chief at True North unit FCB Worldwide. Drexler, said to be “the dean of media directors” by one source, has worked on DaimlerChrysler, whose media duties FCB handles.
See page 6.
stinger to make
a splash
CPS Interactive gets reborn this week as SixtyFootSpider. Strong growth has fueled the True North unit, and expansion to a major U.S. city
is being considered.
See page 8.
interactive kickoff
Disney’s GO.com unites the Web and TV with its Enhanced Television coverage of NFL games on ABC and ESPN. One component is PrimeTime Player, which allows viewers to call their own plays during the game. Also, MXG Media launches MXGtv, its interactive TV division. CMG taps Real Media to develop online travel ads.
See page 81