ADWEEK CREATIVE 2000 : The Second Coming

True North Retools New Media Arm
True North Communications this week relaunches its CPS Interactive unit as SixtyFootSpider. Headquartered in Irving, Texas, with an office in Seattle, the agency plans to initiate a series of acquisitions across the U.S. next year designed to give it a national presence.
The Venetian Resort Hotel Casino is looking for a big-name agency to help it spend $5 million
on a national promo. This time the $1.2 billion Las Vegas entertainment complex, which has been using a small local shop, wants a full-service partner.
Suburban is getting a custom-tailored
campaign for Texas, the sport utility
vehicle’s most
popular market. As a tribute to Texans, a TV spot and print ads show the SUV at some of the state’s historic moments. Chevy’s national agency, Campbell-Ewald,
created the work.
See page 6.
TractorBeam has
produced a print series for Internet specialist Rare Medium. Five ads by the Dallas shop depict fictional “masters,” including young lemonade mogul Roland N. DiNiro, whose skills represent the Dallas client’s own talents.
See page 8.
The Richards Group in Dallas has picked up the $10 million
creative account of Labor Ready Inc. The Tacoma, Wash.-based company is a national resource for temp manual workers.
See page 12.
interactive kickoff
Disney’s unites the Web and TV with its Enhanced Television coverage of NFL games on ABC and ESPN. One component is PrimeTime Player, which allows viewers to call their own plays during the game. Also, MXG Media launches MXGtv, its interactive TV division. CMG taps Real Media to develop online travel ads.
See page 81.