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True North Retools New Media Arm
True North Communications this week relaunches its CPS Interactive unit as SixtyFootSpider. Headquartered in Irving, Texas, with an office in Seattle, the agency plans to initiate a series of acquisitions across the U.S. next year designed to give it a national presence.
FOR HIGH ROLLERS
The Venetian Resort Hotel Casino is looking for a big-name agency to help it spend $5 million
on a national promo. This time the $1.2 billion Las Vegas entertainment complex, which has been using a small local shop, wants a full-service partner.
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