Adweek Creative 2000: From the editors

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Remember when Mr. Whipple squeezed the Charmin? We do. We also remember wanting to shove more than Marge’s fingertips into the Palmolive dishwashing detergent. Wanting to tell the office workers ogling at Lucky to get a life. Wanting to bust through the TV screen and just shake Sharon and Tony from their romantic stupor.
But that was then.
Many of yesterday’s spokesmen, except of course for Mr. Whipple, are gone. Ironically, though we tried to forget them, sometimes we wish they’d return.




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