Adweek’s tentpole marketing summit was introduced to a European audience for the first time with Brandweek Europe. On November 10 the inaugural event was held at St. Pancras Renaissance in London, England. The summit followed a three day Social Media Week Europe conference.
For nine main stage sessions and four workshops, attendees heard from creators and executives as they discussed trends for the coming year and what’s in store for the creator economy. Notable speakers included Unilever’s Conny Braams, who was also named a Brand Genius earlier this year, Indeed’s Jack Kennedy and creators Jay Scott and Angel Arutura.