Adweek ADSPEND Survey: What Clients Think

As the advertising industry slowly climbs out of its worst recession in more than six decades, the nation’s major advertisers are cautiously increasing their budgets, with network TV being the primary beneficiary, they continue to be preoccupied with sales and competitive activity and are moving increasingly toward pay-for-performance compensation plans.

These are the major findings of the third Adweek/Morgan Anderson Major Marketer Survey. The study, designed by Adweek and Morgan Anderson Consulting and conducted by Mediamark Research, provides a statistically projectable survey of what top advertisers are thinking on a range of topics, including industry trends, spending, media usage and agency compensation.