Adweek 2000 - Speak Out

In cyberspace, the public lets its fingers do the talking
Marketers beware! On the information superhighway, people have the power. Web sites like deja.com give consumers a soapbox to voice their opinions about products known.
Since Deja.com focuses on product attributes and relative value, Adweek recently teamed with the site for a four-week probe behind the perception of popular brands. We asked consumers what role ad campaigns, a brand’s image, brand loyalty and value for money play in their purchasing decisions.
The results offer a fascinating glimpse of the techno-savvy, early-adapter consumer drawn to the open borders of cyberspace.