Advocacy Group Targets Baby Einstein

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WASHINGTON The Campaign for a Commercial-Free Childhood filed a complaint today with the Federal Trade Commission, alleging that the advertising for Baby Einstein and Brainy Baby videos for infants and toddlers is false and deceptive because the products are promoted as educational, the Boston-based consumer advocacy group said.

The group wants the FTC to prohibit any claims that say the products will enhance a baby’s learning and development, and it is asking that all ads, packaging and Web sites for the products carry the American Academy of Pediatrics recommendation which says there should be no screen time for children under 2.




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