Advocacy Group Targets Baby Einstein

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

WASHINGTON The Campaign for a Commercial-Free Childhood filed a complaint today with the Federal Trade Commission, alleging that the advertising for Baby Einstein and Brainy Baby videos for infants and toddlers is false and deceptive because the products are promoted as educational, the Boston-based consumer advocacy group said.

The group wants the FTC to prohibit any claims that say the products will enhance a baby’s learning and development, and it is asking that all ads, packaging and Web sites for the products carry the American Academy of Pediatrics recommendation which says there should be no screen time for children under 2.

“Parents...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in