Advocacy Group Blasts Unilever's 'Hypocrisy'

NEW YORK A children’s advocacy group is calling on Unilever to stop sending mixed messages with its advertising for Dove and Axe.

The Campaign for a Commercial-Free Childhood, a Boston-based group that cliams to have 15,000 members, this week began a letter-writing campaign aimed at Unilever CEO Patrick Cescau. The organization claims that Bartle Bogle Hegarty’s work on Axe “epitomizes the sexist and degrading marketing that can undermine girls’ healthy development” while Ogilvy & Mather’s “Real Beauty” ads for Dove promote healthy self-images for women.