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The upcoming COP26 summit in Glasgow, Scotland will be arguably the most important environmental summit of world leaders to be held to date. As a result, there is a rush by brands to state their sustainability credentials and intentions to garner attention and build public confidence around the brands consumers buy.
The advertising industry is beginning to wake up to its responsibilities in both how brands position themselves and improve their own impacts, while agencies are also increasingly under the spotlight for their own work and operations.
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