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Just in time for Valentine’s Day, lingerie manufacturer Lily of France is introducing the X-Bra, which is designed to enhance the wearer’s cleavage.
In an effort reminis-cent of the Austin Powers films, D’Arcy Masius Benton & Bowles, New York, has tagged new X-Bra print and outdoor ads, which break today, “Your secret weapon.”
Showing buff babes in their undergarments, ads carry such Powers-esque directives as “Draw your weapons,” “Adjust to stun” and “Unite and conquer.”

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