Advertising That Keeps Going and Going

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The Energizer Bunny, best known as the attitudinal rabbit in sunglasses marching through bad commercials, has kept his shocking-pink fur under wraps lately. One of the most recognizable brand icons in advertising history, the bunny now bangs his drum from inside Energizer’s e2 Titanium battery to illustrate its strength and longevity.

In the most recent of the many scenarios dreamed up in the course of 14 years by TBWA\Chiat\Day in Playa del Rey, Calif.,

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