Advertising Isn’t a Dirty Word. It Can Help the Covid Crisis

And have a huge impact on our collective health

Bigger Picture Budweiser Super Bowl 2021
Budweiser's Bigger Picture spot will run only on digital. Budweiser

The Covid-19 crisis has rewritten the rules of advertising. But it’s only confirmed what we already know: Advertising isn’t a dirty word. It’s part of our escape route from the pandemic and will have a huge influence on the world’s health far beyond it.

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@GillisClaire Adweek Opinion contributor Claire Gillis is CEO of VMLY&Rx.