Advertisers Fear Impact of State Online-Privacy Law

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NEW YORK-Minnesota became the first state to pass an online-privacy law last week, increasing the anxiety among advertisers that others will quickly follow. Similar legislation is already under consideration by legislators in California and Michigan.

The Minnesota law takes effect March 1, 2003. It requires Internet businesses to obtain consent from consumers before disclosing their personal information to third parties for marketing purposes [Adweek, April 15].

Marketers will also have to describe the types of organizations to whom the information may be disseminated and its anticipated uses.

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