Advertisers Fear Impact of State Online-Privacy Law

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Minnesota became the first state to pass an online-privacy law last week, increasing the anxiety among advertisers that others will quickly follow. Similar legislation is already under consideration by legislators in California and Mich i gan.

The Minnesota law takes effect March 1, 2003. It requires Internet businesses to obtain consent from consumers before disclosing their personal information to third parties for marketing purposes [Adweek, April 15].

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in