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LOS ANGELES While marketers continue to watch for developments in awards season, the SAG Awards are set to go forward Jan. 27 with interest from such brands as MasterCard and L’Oreal.
“[Generally] there is talk of more people wanting to be around and to be participating in the SAG Awards,” said Tom Julian, svp, strategic director of trends at McCann Erickson, New York, as well as the style voice for Oscar.com. “They are truly credible, and they are sanctioned by the WGA.
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