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TDA Advertising & Design is starting the first campaign for Apex, the new outdoor-sports magazine of new client Apex Publishing, urging consumers to prepare well for their trips.
The Longmont, Colo. shop, which won the account last year, recently broke its first ad and is launching two others in 2000, for point-of-sale, posters and magazines, said TDA creative director Jonathan Schoenberg.
One ad shows underwear being packed, with each pair labeled for a particular month. Another ad shows a person being tattooed with words detailing a phone number to be called if the person is lost.
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