Advance Auto Parts Wants Ads That Reflect Its Growth

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Fogarty Klein Monroe is launching an effort to brand Advance Auto Parts, which has added 700-plus stores in the last two years.

The Dallas shop’s first campaign for the client, which breaks today, offers a new positioning and tagline, and original music.

One 30-second spot opens with images of men driving their cars, fixing them in their garages and standing alongside broken-down autos.

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