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BOSTON Advance Auto Parts has selected independent The Richards Group for creative and media chores following a review, the shop said.
The client spent nearly $35 million in measured media in 2006, per Nielsen Monitor-Plus. The company has recently used the positioning line “We’re ready in advance.”
The client in Roanoke, Va., was impressed by the Dallas agency’s “rich history in retail branding and advertising,” said Bob Fant, director of advertising for Advance Auto Parts, in a statement.
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