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Advance Auto Parts Acquires Sears' DieHard Brand for $200 Million in Cash

Transformco will retain rights to sell some DieHard items in stores

a diehard car battery
DieHard, a brand known for its car batteries, was launched in 1967.
By Kathryn Lundstrom

December 23, 2019

DieHard, the Sears brand famous for its car batteries, is set to be sold to Advance Auto Parts in a $200 million deal that’s expected to close today.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

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