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Automotive aftermarket retailer Advance Auto Parts has selected Publicis Groupe’s Starcom to handle its media planning and buying assignment without a review, the company has confirmed.
The client has also awarded multicultural planning and buying chores to Starcom sibling Tapestry. Both agencies are based in Chicago.
The client spent $21 million in domestic measured media from January to November of last year, after spending $30 million for full-year 2008, according to Nielsen.
The selections came after the two shops handled project work for the client.
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