Advance Auto Makes Media Agency Selections

Automotive aftermarket retailer Advance Auto Parts has selected Publicis Groupe’s Starcom to handle its media planning and buying assignment without a review, the company has confirmed.

The client has also awarded multicultural planning and buying chores to Starcom sibling Tapestry. Both agencies are based in Chicago.

The client spent $21 million in domestic measured media from January to November of last year, after spending $30 million for full-year 2008, according to Nielsen.

The selections came after the two shops handled project work for the client. The identity of the incumbent shops was not immediately clear.

“As we evolve our organization to deliver more strategic and return-driven marketing programs, we’re excited to team up with Starcom and Tapestry,” said Advance Auto’s CMO Greg Johnson, in a statement. “Both agencies have a track record of innovative thinking in the industry and have extensive resources in analytics, local activation and multicultural media.”

Advance Auto, based in Roanoke, Va., targets both the do-it-yourself and professional installer markets. The company operates approximately 3,400 stores in 39 states, Puerto Rico and the Virgin Islands.