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Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot.
The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the third quarter. A brand spokesperson declined to reveal any details about creative direction or which particular products will be featured.
The brand latched onto another cultural moment last year when it created branded content in partnership with The Incredibles 2, imagining why
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