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SAN FRANCISCO This was the year that Super Bowl would get “back to normal” and in many ways it did. Cute critters, a staple of Super Bowl advertising, did their stupid pet tricks for Sierra Mist (a monkey builds a seesaw to cool off in a neighboring polar bear pond), Trident (a squirrel takes a bite out of “the 5th dentist”) and Bud Light (a dog acts as wig).
The heavy-handed patriotism of last year was largely absent, unless you count Levi’s surreal teen trip to the days of America’s buffalo stampedes or MasterCard’s dull revival of dead presidents.
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