The Ads of Super Bowl XLVI: Adweek's Preview

Auto brands will crowd the field again, but expect some fresh faces, too

The Super Bowl is fast becoming an auto show. And last year's record number of car-related spots have led to an even bigger haul this year. Expect close to 20 separate auto (or auto-related) commercials in the game—that's almost one-third of the total number of spots—from brands including Acura, Audi, Bridgestone, Cars. com, Chrysler, General Motors (Chevrolet and Cadillac), Honda, Hyundai, Kia, Lexus, Toyota and Volkswagen.