The Ads of Super Bowl XLVI: Adweek's Preview

Auto brands will crowd the field again, but expect some fresh faces, too

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The Super Bowl is fast becoming an auto show. And last year's record number of car-related spots have led to an even bigger haul this year. Expect close to 20 separate auto (or auto-related) commercials in the game—that's almost one-third of the total number of spots—from brands including Acura, Audi, Bridgestone, Cars. com, Chrysler, General Motors (Chevrolet and Cadillac), Honda, Hyundai, Kia, Lexus, Toyota and Volkswagen.

Acura and Lexus are first-time Bowl advertisers, and they'll be joined by a larger number of newbies than usual.

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